Universum Group

10 September 2012

Day 1 - Line Up - Employer Branding Revolution LIVE TOUR!

Dear Employer Branding Revolutionaries,

How're you today? 

Finally, we are very proud to announce that Employer Branding Revolution LIVE TOUR is officially and happily arrived out there!

For the first time, the biggest and the best employer branding specialists  belonging to the world's most exclusive and authoritative employer branding community will be exhibiting together for the one and only International Employer Branding Workshop Road Tour.

But what is Employer Branding Revolution LIVE TOUR about ?

It's a 2 days international workshop on "How to realize successful employer branding strategies in the digital era from a glocal perspective". It's gonna be delivered in several countries: USA, UK, GERMANY, FRANCE, ITALY and so on. The first stop will be Italy at Milan on December 4th and 5th 2012. 

Tha DAY1 will take place in Milan, Italy on December 4th 2012 at UNA Hotel Mediterraneo and is gonna be entitled "HOW TO BUILD A TODAY'S SUCCESSFUL EMPLOYER BRAND".

but let's go straight to the point, Who will be speaking ?

- UNICREDIT  with PIOTR LANGER, Head of Group Employer Branding  - 23 COUNTRIES - WORLDWIDE

- REINVENTA DEE OCEANS LTD with DAVIDE SCIALPI - Global Brand Strategy Management Expert 

- L'OREAL with DENNIS DE MUNCK, International Recruitment Development Director and DAY1 MODERATOR - WORLDWIDE

- THE BOSTON CONSULTING GROUP  with STEFANO LAVIZZARI, Recruiter for ITALY, GREECE, TURKEY and POLAND. 

An incredible and monster mix of speakers and leaders that will tell us about how companies can effectively build their own employer brand today.

In a couple of days, we will get more knowledge about them and their own backgrounds.

Meanwhile, here you can download the  Registration Form to fill and complete in order to join Employer Branding Revolution LIVE TOUR Workshop in Milan.

For more info about how to attend this employer branding workshop event, visit in the next days our event page employerbrandingrevolution.com/livetour.

If you want to immediately learn more, send me an e-mail to: davide.scialpi@employerbrandingrevolution.com or call our Customer Service Lines 9 to 18 at 0044 07466096932 (UK) 0039 328 92 51 290 ( Italy ).

Thank you so much. Regards.

Davide Scialpi, Head of Employer Branding Revolution LIVE TOUR!

18 July 2012

Mr. Davide Scialpi, the Head of the Employer Branding Revolution Department, has recently been interviewed on RecruitingTrends.com about the future of employer brand communication in the digital era from a global perspective. His post,  How do you communicate an effective employer brand to the millenial generation? , has got retweeted and shared by tons of people from anywhere in the world. 

Ergo, we would like to highlight and share with you some points of major concern discussed in his column.

At the beginning of his article, Mr. Scialpi underlines that Social Media sites offer an incredible element of involvement instead of the static information of traditional Web Sites. If the so-called Millennial Generation wants to be involved, comment and chat with others in real time, then companies cannot afford the luxury of communicating through social media just because it is trendy but must have a strategic plan behind their approach.

Mr. Scialpi emphasizes the importance of understanding the social media environment and stresses the centrality of being a user first. This will afford the possibility to plan what and how to communicate and how to manage conversations with one’s own target audience.


He also wants to point out that in the social media world it is of vital importance to be one of the first movers. In other words, applying the first mover advantage to employer branding in order to capture job market share much more easily without worrying out about rival companies trying to reach the same job seekers. This will allow the employer to be known as great a place to work before other competitors capture that visibility share. This also will consolidate some of their own employer brand and will allow them to gain visibility in terms of brand awareness which will in turn help the sales and marketing departments with business development.


In other words, Mr. Scialpi   just wanted to draw the attention to the fact that employer branding really supports strategy much more than other managerial trends.

Well, Here's the full article. from RecrutingTrends.com, the US portal exclusively dedicated to the recruiting trends. Enjoy your reading.

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