Employer Brand Communication

7 February 2013

Davide Scialpi interviewed by Human Factor about Employer Branding - - ASIA - India

I recently had an interview about the latest and hottest issues in employer branding from a glocal perspective  on THE UMAN FACTOR Magazine, which is the monthly HR and business leadership magazine from INDIA (ASIA)  published by Planman Media, with focus on the present HR scenario, best practices in the area, and views of the leading practitioners in the industry.

I nearly answered to 7 various and delicate questions about how companies can successfully run global and local employer branding strategies today.

I was not the only one doing that. In fact, entire e-magazine has been dedicated to employer branding issues by involving the world's most authoritative thought leaders within the field. So, consequently, you can find also other views and interesting contents about it  from other valid companies and experts.

The purpose of my post is to simply share with you some takeaways, visions and views from my interview, with the hope that they can really be useful and fruitful for your daily effort on employer branding themes:

"The Employer Brand is an intangible corporate asset!"

"If the company has built a strong and authentic employer brand experience, it means that the company has effectively focuses on satisfying employees' tangible and intangible needs"

"For a company, the only way to become an employer of choice is to build a good place to work"

"Retention and Motivation Strategies are more important than Attraction strategies in employer branding!.....

........

So if you want to read more and get other golden nuggets about employer branding, here you can find the entire interview and the link forwarding to asiatic e-magazine: THE HUMAN FACTOR MAGAZINE - WORLDWIDE EMPLOYER BRANDING ISSUES. 

Have a good reading and do let me know what's your say about it!

Cheers!

Davide Scialpi

Head of Global Educational Contents and Employer Branding Consulting Departement at  Employer Branding Revolution

London, February 7th

15 August 2012

Hi there, Employer Branding Revolutionaries!

Usually we are used to pay lots of attention to finding good and amazing worldwide employer branding case histories to be immediately shared with you. We are very proactive on this scale. We are great employer branding best practices hunters here at Employer Branding Revolution, we have to admit it.

But this time we don’t know how could this happen. We really don’t know why. Usually we are very careful about it. We don’t miss anything. But ok nothing to do, It happened. We damn missed it!

ok but what happened ?

23 July 2012

 

The today’s success of your employer brand is strictly and directly related to the capacity of your organization of attracting, holding on and retaining high achievers or high value people. In pursuing the goal and starting working on employer branding, It's really important taking the first steps by understanding all the needs, expectactions, habits and acts characterizing today’s internal and external job markets.

18 July 2012

Mr. Davide Scialpi, the Head of the Employer Branding Revolution Department, has recently been interviewed on RecruitingTrends.com about the future of employer brand communication in the digital era from a global perspective. His post,  How do you communicate an effective employer brand to the millenial generation? , has got retweeted and shared by tons of people from anywhere in the world. 

Ergo, we would like to highlight and share with you some points of major concern discussed in his column.

At the beginning of his article, Mr. Scialpi underlines that Social Media sites offer an incredible element of involvement instead of the static information of traditional Web Sites. If the so-called Millennial Generation wants to be involved, comment and chat with others in real time, then companies cannot afford the luxury of communicating through social media just because it is trendy but must have a strategic plan behind their approach.

Mr. Scialpi emphasizes the importance of understanding the social media environment and stresses the centrality of being a user first. This will afford the possibility to plan what and how to communicate and how to manage conversations with one’s own target audience.


He also wants to point out that in the social media world it is of vital importance to be one of the first movers. In other words, applying the first mover advantage to employer branding in order to capture job market share much more easily without worrying out about rival companies trying to reach the same job seekers. This will allow the employer to be known as great a place to work before other competitors capture that visibility share. This also will consolidate some of their own employer brand and will allow them to gain visibility in terms of brand awareness which will in turn help the sales and marketing departments with business development.


In other words, Mr. Scialpi   just wanted to draw the attention to the fact that employer branding really supports strategy much more than other managerial trends.

Well, Here's the full article. from RecrutingTrends.com, the US portal exclusively dedicated to the recruiting trends. Enjoy your reading.

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