Employer Branding Revolution Blog

Employer Branding Revolution is going to be newly on. We are now committed to organizing a brand new initiative for all our followers. It will nearly be a 2 DAYS Educational Course about How to build a winning employer brand strategy!. It's named The Employer Brand Experience, it will take place in Milan at Blend Tower on May 7th and 8th and it will involve successful trainers and specialists as well as well-known companies and organizations: LINKEDIN, BNL BNP PARIBAS, THE BOSTON CONSULTING GROUP, UNIVERSITY OF TRENTO, SERENELLA PANARO, REINVENTA DEE OCEANS, SIMONE MAGGIO.

As you know, we are used to involve our speakers / trainers in very flash interviews to know more about them. This time it's the Diego Marini, turn. Diego is Talent Acquistion Strategy Manager at BNL BNP Paribas. He will be Special Trainer in occasion of DAY2 of our Educational Course, telling us more about BNL BNP Employer Branding Strategies within a special session named Back to Business! 

DS: So, here we go Diego! Firstl of all, thanks so much for accepting to have an interview with us. That’s a pleasure to us. To start, In just a few words, could you please tell us more about which strenghts of your professionalism have permitted to you to reach the goal of being Talent Acquisition Strategy Manager at BNL BNP PARIBAS Group ?

DM: "Well....first of all Davide thank you for giving me the opportunity to actively join the Employer Branding Revolution “Dream Team”. Answering your question, you know I have a background in Management Consulting (about 7 years of experience there), where I faced several and various subjects, with a focus on HR&Organization ones. This experience helped me to become really flexible and able to face with everyday different tasks with creativity and passion, trying to develop new competencies in the faster possible way. So, my journey in Management Consulting surely supported me and my professional profile to be “attracted” by a great international Group as BNP Paribas, specifically in BNL, an excellent environment where innovation is a strategic “must”. In addition, by myself, I think I am energetic, pro active, reliable and love changes and challenges, I think these attitudes helped me too.

DS: Based on your experience, in nowadays what kind of peculiarities are required for getting possibility to be hired by a Bank as well as to run a successful career within the banking sector? 

DM: "...flexibility, passion for innovation, international mindset and a practical approach in the same time are some of the main features a potential candidate should have to have a successful career in a Bank. We are facing with a dynamic and changing market and it is important that people are ready to approach with new methods, new subjects, new ways of work in order to positively answer to the organization needs.

DS: What’s the most frequent managerial quote you are used to repeat your self for the decision making of your daily job? 

DM: "...Sure, I got it:  “Be Yourself, Follow Your Dreams and Deliver Excellence”. This is my philosophy. It is composed by two emotional concepts and a most operational one. Let me explain. To succeed you should try to be always yourself, considering your attitudes as a treasure and applying them to the environment you are working in, of course adapting as needed. Dreams have to be a goal for you and you should hardly work to obtain what you want, think that everything is possible. When you are yourself and you are following your dreams you will surely deliver excellent results. I think that is true both in professional and personal life. 

DS: Diego, as we know, you will be special trainer for Empoyer Branding Revolution next 8th of May in Milan, Could you please reveal us and share with us some points of your presentation in occasion of DAY2?

DM: "....During my presentation at the session I will try to transfer to attendees my personal experience in, I would say,  "Total Employer Branding Strategy" that is the virtuous mix of Employer Branding dedicated to the external,  the Internal Branding dedicated to company employees and Personal Branding. For a successful Total Employer Branding Strategy all these components should be accurately managed. I will not bring only a theoretical approach but mainly a practical one, trying to underline all the main aspects of the innovative Employer Branding Strategy BNL has activated and is currently managing. Stay tuned for details!...."

DS: What does it mean being Talent Acquisition Strategy Manager in BNL BNP PARIBAS and what does it mean working at BNL BNP PARIBAS from your personal point of view ?

DM:"....In my opinion, It means to have a great opportunity! To have an opportunity to develop deep Talent Management & Acquisition skills and HR ones in general, to feel free to propose my own innovative projects and to be sponsored by the top management, considering BNL as a pure innovator in the Financial Services industry. It means also to be part of a solid international banking group where mobility is considered as one of the main steps for the professional growth of an employee. As Talent Acquisition Strategy Manager I really feel I have a mission: to find and attract the best talents in the market, talents for a changing world, using method and a "project" approach for each open position to be covered. That is very challenging and I like it!....."